Pogo Films – 3D MIPCOM Success

Pogo Films has returned from MipCom, buoyed up with its wealth of interest and demand for its 3D Fish films, “Coral Fish” and “Kitsch Fish”. This clearly marks their transformation from solely post house to 3D Studio.

With the UK distribution agreement in place, Pogo Films went to MiPCom to secure physical distribution of its 3D Blu-Ray films in several other territories – The result was quite different. Demand came from Russia, Korea, China, Europe and North America to name but a few. The interest also came in the form of broadcasters who were keen for Pogo’s content to broadcast as well as from licensors for bundling with manufacturers products.

“It’s nice to have people say to you, ‘Good Job! We want it, when can we have it? How much do you want for it?’ – Phil and I were relieved that our decisions over the last year seem to be exactly the right ones!” says Olivier Lauchenauer, MD, Pogo Films.

As Pogo do not desire to run a distribution company too, they were delighted to have forged a working relationship with Rights.TV whose Andrew Baker is working to secure good contractual relationships globally through a signed and prominent UK distributor.

Pogo Films were wise enough to take up an opportunity offered to them through the UK Screen Association and provided by PACT – a place on the UKTI stand; UK Indies. Along with many other UK companies they were given presence at the world’s premiere content market place. A marker in the development of Pogo Films as it fleshes out its development into a 3D studio.

“We were hoping for MipCom to produce maybe two or three leads but we were utterly swamped by demand. People love S3D. We were holding at least two meetings at once and handing out glasses left right and centre. It was exhausting but very, very productive” Says Pogo Films’ MD, Philip Richardson

Future products that will be offered to this globally developing distribution network include further 3D Mood films (Moods3D is Pogo’s special interest arm) and a dance educational series which will be for broadcast and physical distribution. Demand is already in place for all of these projects – Pogo’s next challenge is to fulfil these demands efficiently and successfully.